Brand Experience: How Powerful AI-Powered Chatbots Have Transformed Customer Engagement

Online communication is continually evolving. For a long time, marketers focused on email marketing because it was the best channel to generate the most Return On Investment (ROI). However, today, email has become overcrowded. Professionals receive approximately 141 emails every day, and the Click Through Rate (CTR) for a typical email marketing campaign is only 5-10%. Facebook is shifting focus too.