Japan's ridiculous robot hotel is actually serious business

The aim of the hotel, as CEO Hideo Sawada puts it, is a serious one: to be the most efficient hotel in the world. He draws on comparisons with low-cost airlines that "changed how we travel." Two years ago, as hotel prices continued to rise, the CEO (who runs the nearby Huis Ten Bosch theme park) began discussions with robotics and engineering experts with the aim of creating an efficient hotel, one that costs (both fiscally and environmentally) less. If you thought Hen-na Hotel was a kitschy gimmick, well, that's partly true. Still, the bigger picture here is that researchers from Japan's largest, most influential university are involving themselves and testing out cutting-edge green technology, as well as trying to create a space where both robots and humans can move around and do what they want (or need) to do.