Analyzing Apple's growth strategy

We mined Apple's acquisitions, investments, and partnerships to discern the company's emerging strategic priorities. Apple is looking for the next big thing. As the world's most valuable company, with a $2T market cap and over $100B in annual profit, Apple has long been known for its cell phones, laptops, tablets, and watches. Today, the company is investing aggressively in high-tech areas like AR/VR, AI, and semiconductors to lay the groundwork for products and features that affect health & wellness, mobility, digital connections, and more. Download our full report to find out the top trends poised to reshape industries in 2022.