Communicating innovation: What can we do better?

Have you ever seen a bridge collapse on TV? We only care about inspection and maintenance if it does not work. However, robotics are changing the inspection & maintenance landscape, and significant societal and political implications follow the magnitude of innovation. To pay due attention to these developments, the communication on innovation in robotics for inspection & maintenance has to play a role in informing and influencing the target groups for the successful adoption of robotics technologies. The question on what role communications play in forming the perception of innovative technology was discussed in the workshop "Communicating innovation: What can we do better?" on May 25th, 2022.