This Wild Concept Car Puts a Gigantic Screen in the Front Seat

For years, major automotive players like Ford, Honda, and Toyota have flaunted their latest advancements in smart car technology at CES. But what may be one of the most ambitious concepts at this year's conference is coming from a little-known startup called Byton, which is showcasing a concept vehicle that will be launching in China next year before moving to the U.S. and Europe in 2020. Pricing will start at $45,000. The vehicle's most striking feature is its gargantuan screen that stretches across the entire dashboard, which the company calls the Shared Experience Display. Byton, like many automotive and technology companies exhibiting this year, aims to add more personalization to the car in order to make commuting feel like less of a chore.