Ignite Friday Digital Marketing News (Updated Every Friday)

This week: TikTok challenges Google and Microsoft with search ads, GPT-4 is on the way, and social media engagement rates are dropping. Here's what happened this week in digital marketing. OpenAI hasn't been in the news enough lately so it's time for a fresh update. The next version of GPT, unimaginatively called GPT-4, will go live soon. In fact, it might already be live by the time you read this. As far as the updates that make it more worthwhile than GPT-3, it's got multimodal functionality. That means it supports text, speech, images, and even video. GPT-4 also works across multiple languages. If you've noticed that your social media engagement rates are on the decline, you're not alone.