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The Artificial Intelligence Impact: Friend or Foe to Marketing?

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Marketing, like most other fields, will feel AI's impact in several areas, including database marketing techniques, search queries and search engine optimization (SEO), personalization, predictive customer service, sales forecasting, customer segmentation, pricing, and many others. Question: Will Artificial Intelligence (AI) be marketing's friend or foe? As AI learns and develops, I can foresee buying behaviors and automated nurture- or real time- programs tied together as an example. Software programs, created and managed by humans, perform predefined micro-tasks following pre-set decision trees designed to automate routine, repeatable tasks.


Twitter can predict riots faster than police

The Independent

The giant human-like robot bears a striking resemblance to the military robots starring in the movie'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session A man looks at an exhibit entitled'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Electrification Guru Dr. Wolfgang Ziebart talks about the electric Jaguar I-PACE concept SUV before it was unveiled before the Los Angeles Auto Show in Los Angeles, California, U.S The Jaguar I-PACE Concept car is the start of a new era for Jaguar. Japan's On-Art Corp's CEO Kazuya Kanemaru poses with his company's eight metre tall dinosaur-shaped mechanical suit robot'TRX03' and other robots during a demonstration in Tokyo, Japan Japan's On-Art ...


AI Trying To Design Inspirational Posters Goes Hilariously Wrong

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As you might expect, it designs "Inspirational Posters" for you – you know, the "Shoot for the Moon. It occasionally posts inspirational quotes that are about as meaningful as a hollowed-out coconut, but for the most part, it's actually taken quite a sinister turn, as the following examples will demonstrate. Spoiler warning – the AI turns murderous and rebels against its crew. "Forever generating unique inspirational quotes for the endless enrichment of pointless human existence," it reads.


What Top Firms Ask: 100 Data Science Interview Questions

@machinelearnbot

How do you assess logistic regression versus simple linear regression models? Write a function that takes two sorted vectors and returns a single sorted vector. Data Engineer If you're given a raw data table, how would perform ETL (Extract, Transform, Load) with SQL to obtain the data in a desired format? Data Engineer How would you improve ETL (Extract, Transform, Load) throughput?


Twitter can detect crime up to an hour faster than police

Engadget

Now new research has shown its ability to detect serious incidents much faster than police reports -- up to an hour faster, in fact. By analysing data from the London riots in 2011, researchers at Cardiff University showed that computer systems could automatically scan through Twitter and identify potentially dangerous occurrences, such as windows being broken and cars being set on fire, long before they were reported to the Metropolitan Police Service. The algorithms detected incidents quicker than police sources in all but two of the events reported. "In this research we show that online social media are becoming the go-to place to report observations of everyday occurrences -- including social disorder and terrestrial criminal activity.


iPhone 8 sales are forecast to be blockbuster

USATODAY

On the heels of the iPhone's 10th anniversary this week, and before Apple unveils its expected new models in September, analysts expect flat year-over-year iPhone sales as consumers wait for the revamped phones. Angelo Zino, a senior equity analyst at CFRA, predicts record iPhone shipments of 241.5 million in the 12 months following the iPhone 8 launch -- smashing the previous high, set by iPhone 6, following its introduction in late 2014. A revamped iPhone is crucial if Apple is to keep pace with rival Samsung's popular Galaxy S8 and inexpensive smartphones from Chinese vendors, which are gobbling up market share, Nguyen says. "Samsung has pretty much recovered, and there is the rise of [Chinese vendors] Oppo and Vivo in terms of market share that make it increasingly harder for Apple," analyst Nguyen says.


Facebook, YouTube, Twitter, and Microsoft have teamed up to fight online terrorism

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After facing multiple accusations of allowing terrorists a "safe space" online, the world's biggest tech companies are set to work together to fight extremism online. Dubbed the Global Internet Forum to Counter Terrorism, the organisation has three main aims: to develop'tech solutions' to oppose terrorism online, research relevant issues, and share information as much as possible. In its blog post, the Forum says it will work on the tech problem of terror-related content being shared online. Tech's biggest firms have previously teamed-up to research the dangers of artificial intelligence, chip technology and more.



What Is Steganography?

WIRED

Hackers are increasingly using this technique, known as steganography, to trick internet users and smuggle malicious payloads past security scanners and firewalls. That doesn't mean people can't discover attacks that use steganographic techniques and learn from how they work. What's clear is that instead of being reserved for the most sophisticated hacks, steganography now crops up in malvertising, phishing, run-of-the-mill malware distribution, and exploit kits (like a tool called Sundown that is popular with hackers looking to exploit software vulnerabilities). "Steganography in cyber attacks is easy to implement and enormously tough to detect, so cyber criminals are shifting towards this technique."


Will Apache Spark Finally Advance Genomic Data Analysis?

@machinelearnbot

The last decade or so has shown massive advancements in the capabilities of storage and data processing like Apache Hadoop and as these big data technologies have grown, so have their uses. Cotton Seed, senior principal software engineer at Broad Institute said that he and his team use genomic research platform they built on Spark, leveraging its SQL querying function and its library of machine learning algorithms. Spark's speed and scalability for data mining and genomic data analysis have made it the number one player in genomics. Overall, Spark has given genomic data analysis the answer it's needed in running real time data seamlessly through a system and offering batch processing applications that are faster than any other platform out there.