Microsoft is teaching computers to understand cause and effect

AI that analyzes data to help you make decisions is set to be an increasingly big part of business tools, and the systems that do that are getting smarter with a new approach to decision optimization that Microsoft is starting to make available. Machine learning is great at extracting patterns out of large amounts of data but not necessarily good at understanding those patterns, especially in terms of what causes them. A machine learning system might learn that people buy more ice cream in hot weather, but without a common sense understanding of the world, it's just as likely to suggest that if you want the weather to get warmer then you should buy more ice cream. Understanding why things happen helps humans make better decisions, like a doctor picking the best treatment or a business team looking at the results of AB testing to decide which price and packaging will sell more products. There are machine learning systems that deal with causality, but so far this has mostly been restricted to research that focuses on small-scale problems rather than practical, real-world systems because it's been hard to do. Deep learning, which is widely used for machine learning, needs a lot of training data, but humans can gather information and draw conclusions much more efficiently by asking questions, like a doctor asking about your symptoms, a teacher giving students a quiz, a financial advisor understanding whether a low risk or high risk investment is best for you, or a salesperson getting you to talk about what you need from a new car.