Cars could soon be an advertiser's dream, and a passenger's nightmare
With so much spare time to be had in autonomous cars, advertisers are on a mission to occupy that free gap. The internet of things (IoT) world has been both busy and self-reflective this week, especially as we gear up towards this year's Mobile World Congress in Barcelona. In Ireland, rising star and darling semiconductor producer DecaWave recently announced a major round of funding worth $30m, creating 100 jobs at its global operations in the process. However, there were questions over whether trusted devices are becoming obsolete. In the light of events such as Meltdown and Spectre, many are worried about the integrity of their devices, and are wondering if the concept of a'trusted device' is still useful.
Mar-1-2018, 22:41:38 GMT