AI's Greatest Gift to Your Customers? The Vanishing Interface

Digital experience technology is at its best when it disappears. When it melts into the customer's day. Its history has been one of incrementally removing friction from experiences until you forget the digital interface is there. Consider the humble checkout: from a multi-field form-fill for every purchase, to auto-populating upon login, to one-click, to a passing comment at a virtual assistant. The e-shopping example is an embodiment of the pursuit of the digital experience holy trinity: convenience, speed and usability.