3 ways to center humans in your company's artificial intelligence efforts

ChatGPT, the powerful new artificial intelligence tool from OpenAI that can answer questions, chat with humans, and generate text, has dominated headlines in the past few months. The tool is advanced enough to pass law school exams (though with fairly low scores), but it has also veered into strange conversations and has shared misinformation. It also highlights an important area that companies using or thinking about using AI need to confront: how to embrace AI in a way that doesn't harm humans. "Leadership involves absolutely centering the human and being rigorous before releasing into the wild things that affect these humans," saidRenée Richardson Gosline, a senior lecturer and principal research scientist at MIT Sloan. "Having the courage and ethics to say we want to cultivate a system and a relationship with our customers whereby we don't simply always extract, but we also share value -- that's what leads to loyalty in the long term."