In the AI gold rush, tech firms are embracing 72-hour weeks

The recruitment website is jazzy, awash with pictures of happy young workers, and festooned with upbeat mini-slogans such as insane speed, infinite curiosity and customer obsession. Read a bit lower, and there are promises of perks galore: competitive compensation, free meals, free gym membership, free health and dental care and so on. But then comes the catch. Each job ad contains a warning: Please don't join if you're not excited about working ~70 hrs/week in person with some of the most ambitious people in NYC. The website belongs to Rilla, a New York-based tech business which sells AI-based systems that allow employers to monitor sales representatives when they are out and about, interacting with clients. The company has become something of a poster child for a fast-paced workplace culture known as 996, also sometimes referred to as hustle culture or grindcore.