AI and machine learning in marketing: Are you deploying the right models?

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – "AI Marketing." Customer expectations have never been higher. Amazon, Netflix and Google have set the standard for what customers have come to expect from technology and marketing.