The 4 Machine Learning Models Imperative for Business Transformation

Machine learning is hot right now, and for good reason. We're going to break down what you need to know about what goes into a model and give you four machine learning models your business should have in production right now. The Lead/Opportunity Conversions Model The lifeblood of every business is new leads and opportunities. Having a machine learning model in place to predict where you're more likely to convert those leads can be an effective guide to growth. The Attrition/Customer Retention Model Once you have a customer in your ecosystem, it's in your best interest to keep that customer for the long haul. The attrition/customer retention model can tell you who has a high propensity to churn, so you can market to your existing base effectively. The Lifetime Value Model Increasing the lifetime value of your customers or clients is critical. Having a model in place that offers behavior-driven insight will help you keep your customers in your pipeline longer.