U.S. Bank's Chief Analytics Officer to Talk About Humanizing AI at &THEN - &THEN18

U.S. Bank's Chief Analytics Officer Bill Hoffman thinks the term "artificial intelligence" is a bit of a misnomer – he prefers to think about AI as a customized experience. "The'A' in AI should be'augmented,' not artificial," he said in an interview last year with CMO Australia. "There's nothing artificial about building a high quality, personalized relationship with a customer." Hoffman's less artificial approach to AI is transforming how U.S. Bank interacts with its customers and builds quality relationships with people. Hoffman was instrumental in U.S. Bank's adoption of Einstein, an AI platform offered by Salesforce, late last year.