[Product Roadmap] How CleverTap used AI and ML to help Nykaa, Zomato, AirAsia, and Dream 11 engage users

Anand Jain, Sunil Thomas, and Suresh Kondamudi were unanimous on one thing: high quality user experience. Years of experience had taught the trio that user experience could be achieved only when an app was useful, relevant, and timely. This meant an app that "understands the user", and is able to show the right content to the right user, on the right channel, and at the right time. This necessitated a foundation built on data. "So, the three of us left our corporate careers and decided to dedicate a year to start CleverTap," Sunil says.