Data skills shortage preventing companies delivering personalisation -

More than one-in-four UK business leaders believe a lack of data skills within their organisation (27%) is impacting their ability to deliver engaging, personalised experiences for customers. Adobe's Mind the Data Gap Report surveyed 750 business leaders. Adobe found 22% felt their ability to develop personalised customer experiences was held back by lack of a data-centric culture. Twenty-four percent identified the absence of a unified technology platform as the biggest obstacle. Adobe's Mind the Data Gap fieldwork was conducted by London Research, between June and July 2019. The company surveyed 750 European business leaders, 250 each in the UK, France and Germany.