How can we make sure the metaverse will be safer than the internet?

Beneath the buzz, the metaverse is arriving in both predictable and unexpected ways. Some new experiences using headsets and mixed reality will be in your face – quite literally – but other implications will be harder to spot. As with all new categories, we'll see intended and unintended innovations and experiences, and the security stakes will be higher than we imagine at first. There is an inherent social engineering advantage with the novelty of any new technology. In the metaverse, fraud and phishing attacks targeting your identity could come from a familiar face – literally – like an avatar who impersonates your coworker, instead of a misleading domain name or email address.