Block-busted: why homemade Minecraft movies are the real hits

By any estimation, Minecraft is impossibly successful. The bestselling video game ever, as of last December it had 204 million monthly active players. Since it was first released in 2011, it has generated over 3bn ( 2.3bn) in revenue. What's more, its players have always been eager to demonstrate their fandom outside the boundaries of the game itself. In 2021, YouTube calculated that videos related to the game – tutorials, walk-throughs, homages, parodies – had collectively been viewed 1tn times. In short, it is a phenomenon.