Customer tracking and AI robots top Domino's digital innovations list

Tracking consumers in real-time, zero-click ordering and delivering pizzas via artificially intelligent robots are just some of the latest innovations underway at Domino's. The pizza retailer today launched the first in a proposed series of tech innovation events, under the brand'Abacus', showcasing the way digital and technology is being harnessed by the business. Ten innovations were detailed, some of which will be available from next week, while others will be rolled out over the coming 12-24 months.All stemmed from the theme'time is the enemy of food' and showed the power of harnessing data analytics not only for operational process improvements, but also for tailoring customer experiences and interaction. The first of these is On-Time Cooking, an extension of the GPS Driver Tracker capabilities Domino's has been providing for the last 10 years aimed at shortening the time between cooking a pizza and when customers pick up their order. Domino's A/NZ managing director, Don Meij, said that until now, stores haven't known exactly when a customer will arrive, running the risk of pizzas sitting on the rack for 10 or 20 minutes longer than they should.