Seven principles for AI: BMW Group sets out code of ethics for the use of artificial intelligence.

The use of artificial intelligence (AI) is a central element of the digital transformation process at the BMW Group. The BMW Group already uses AI throughout the value chain to generate added value for customers, products, employees and processes. Michael Würtenberger, Head of "Project AI": "Artificial intelligence is the key technology in the process of digital transformation. But for us the focus remains on people. AI supports our employees and improves the customer experience. We are proceeding purposefully and with caution in the expansion of AI applications within the company. The seven principles for AI at the BMW Group provide the basis for our approach."