Smart speaker sales set to soar

Deloitte Global predicts that the industry for smart speakers--internet-connected speakers with integrated digital voice assistants--will be worth US$7 billion in 2019, selling 164 million units at an average selling price of US$43.1 We expect 2018 sales of 98 million units at an average of US$44 each, for a total industry revenue of US$4.3 billion. This 63 percent growth rate would make smart speakers the fastest-growing connected device category worldwide in 2019, and lead to an installed base of more than 250 million units by year-end.2 Robust sales performance in 2019, although high, will represent a deceleration from the prior year: In Q2 of 2018, smart speaker sales were up 187 percent year over year.3 Smart speakers have, literally, a world of opportunity for growth. Much of that opportunity comes from expansion into non-English-speaking countries.