AI and search: How one agency does keyword classification at scale using machine learning

Machine learning is rapidly having a big impact on ecommerce as martech and agencies invest in data science. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation. I asked a few questions of Owned Media Executive Josh Carty, to find out more. Before we get stuck in, a reminder that this year's Festival of Marketing features one stage (of 12) dedicated to AI in marketing – book your tickets now and see headliners such as Stephen Fry and Jo Malone. Josh Carty: We work with one of the UK's largest online retailers on their organic search and performance content strategy.