Spinning genocide: How is Israel using US PR firms to frame its Gaza war?

Why did Israel launch air strikes on Gaza? Will the US plan for Gaza fail? 'We survived the war, we may not survive the ceasefire' Spinning genocide: How is Israel using US PR firms to frame its Gaza war? Israel has contracted at least three public relations companies to bolster its image online and among the United States' Christian right, filings under the Foreign Agents Registration Act (FARA) show. According to US Department of Justice records, Israel's Ministry of Foreign Affairs hired the newly established Bridges Partners, the Christian PR agency Show Faith by Works, and the online consultancy Clock Tower X via the European Havas Media Group. Israel is acutely conscious of the need to control how its war, in which it has killed more than 68,000 Palestinians, is perceived by its allies and sponsors in the US .