With FarmBeats, Microsoft makes a play for the agriculture market

Between 2013 and 2016, U.S. farmers and ranchers weathered a 45% dip in net farm income -- the largest since the Great Depression -- while the number of mouths to feed grew sharply by the day. The global population is expected to increase by 2.2 billion by 2050, and the world's farmers will have to grow about 70% more food than is now produced. If you ask Microsoft, the solution lies in technology. The tech giant's FarmBeats program, which launched in preview today on Azure Marketplace ahead of Ignite 2019, is a multi-year effort to bring robust data analytics to the agriculture sector. With a backend built on Azure and compatibility with hardware from a range of top manufacturers, it aims to promote what Ranveer Chandra, FarmBeats project lead and chief scientist at Azure Global, calls "data-driven" farming techniques. The International Food Policy Research Institute claims these can boost farm productivity by as much as 67% while reducing resource usage.