CIPR AI in PR ethics guide

UK EDITION Ethics Guide to Artificial Intelligence in PR 2. The AIinPR panel and the authors are grateful for the endorsements and support from the following: In May 2020 the Wall Street Journal reported that 64 per cent of all signups to extremist groups on Facebook were due to Facebook's own recommendation algorithms. There could hardly be a simpler case study in the question of AI and ethics, the intersection of what is technically possible and what is morally desirable. CIPR members who find an automated/AI system used by their organisation perpetrating such online harms have a professional responsibility to try and prevent it. For all PR professionals, this is a fundamental requirement of the ability to practice ethically. The question is – if you worked at Facebook, what would you do? If you're not sure, this report guide will help you work out your answer. Alastair McCapra Chief Executive Officer CIPR Artificial Intelligence is quickly becoming an essential technology for ...