The confounding problem of garbage-in, garbage-out in ML

One of the top 10 trends in data and analytics this year as leaders navigate the covid-19 world, according to Gartner, is "augmented data management." It's the growing use of tools with ML/AI to clean and prepare robust data for AI-based analytics. Companies are currently striving to go digital and derive insights from their data, but the roadblock is bad data, which leads to faulty decisions. "I was talking to a university dean the other day. It had 20,000 students in its database, but only 9,000 students had actually passed out of the university," says Deleep Murali, co-founder and CEO of Bengaluru-based Zscore. This kind of faulty data has a cascading effect because all kinds of decisions, including financial allocations, are based on it.