Apple updates stores to include Today at Apple sessions 'to help communities be more creative'

In the 506 Apple Stores around the world, there is a varied schedule of free events. From today, these are changing significantly, in the biggest development since they were first introduced. Apple Stores have always had areas like the Genius Bar where you can take an Apple gadget that needs a new screen, for instance, and a dedicated set-up area means you're given help with a new iPhone, say, before you leave the store. But it's the live sessions which are changing, the ones which fall into the category called Today at Apple. I visited the company's remarkable Apple Park campus in Cupertino, to try the new events first hand and talk to Angela Ahrendts, Apple's head of retail and Karl Heiselman, senior director of retail.