With reinforcement learning, Microsoft brings a new class of AI solutions to customers - The AI Blog

Someone looking to book a vacation online today might have very different preferences than they did before the COVID-19 pandemic. Instead of flying to an exotic beach, they might feel more comfortable driving locally. With limited options for dining out, having a full kitchen might be essential. Motel rooms or cabins might be more appealing than hotels with shared lobbies. Countless companies use online recommendation engines to show customers products and experiences that match their interests. And yet, traditional machine learning models that predict what people might prefer are often based on data from past experience.