Even a rebrand may not be able to save America's most storied gaming event

Even a rebrand may not be able to save America's most storied gaming event In this week's newsletter: since 1988 the Game Developers Conference has been a core part of the gaming calendar - but exorbitant costs and Trumpism put that at risk E very year for as long as I have been alive (read: since 1988), the annual Game Developers Conference has been held in California. It started out as essentially a house party: a gathering of 27 people in the living room of Atari designer Chris Crawford. By the mid-90s it had left Chris's house and grown to more than 4,000 attenders, and in 2005 found a permanent home in San Francisco's Moscone Center. These days, about 30,000 game development professionals of all kinds attend every year. The online GDC Vault is a precious trove of game development history and useful advice for any gaming discipline.