Creepy vs cool: Which technologies do we trust, and which do fear?

Fingerprint scanners, voice recognition, targeted ads, home voice assistants. These technologies are all part of everyday modern life and are revolutionising the way retailers sell their products to consumers across the world. But have we actually taken the time to stop and consider what customers think of our ever increasing arsenal of tech tricks to entice and persuade? Every year we survey consumers in the UK, France and Germany to gain an understanding into what technologies they think are'creepy' or'cool'. The results from this year's survey are just in – giving us a top 5 'creepy' and top 5 'cool' list of tech that shoppers love or loathe.