TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I'm based. Today, the company has a team of more than 300 highly-skilled employees to create an innovative Marketing Automation platform known for great design, simplicity, and unmatched user experience. Throughout the industry, Marketing Automation tools have evolved a lot over the past few years. In fact, a recent Marketing survey conducted by GetResponse and Demand Metric shows that automation can yield 3X performance gains, yet fewer than 20 percent of marketers report full automation for any part of the funnel.