Almost a third of consumers plan for new AI home devices

Almost a third (32%) of consumers surveyed globally by PwC plan to buy an AI device including robots or automated assistants, with retailers watching closely as'voice commerce' develops in the home. The findings are published today in PwC's Global Consumer Insights survey, which assesses the shopping behaviour, habits and expectations of over 22,000 consumers in 27 countries. The study reports that 10% of respondents already own artificial intelligence (AI) devices, such as robots and automated personal assistants like Amazon Echo or Google Home, and 32% said they plan to buy one. Both consumer and retailer habits and offerings still need time to adapt however, to make the most of the new voice commerce channel. Interest in the devices is strongest amongst consumers in emerging economies including China, Vietnam, Indonesia and Thailand.