'Artificial intelligence in rubber value chain will be a game changer'

The application of artificial intelligence (AI) in the rubber value chain will be a game changer in the nearest future and the sector can realise more value through predictive analytics, said Saji Gopinath, Vice-Chancellor, Kerala University of Digital Sciences, Innovation and Technology. The aggressive use of data transformation tools has resulted in new business models, facilitating new products and services that can generate greater utility and a new culture of management. Th Vice-Chancellor was speaking on'Efficient use of Artificial Intelligence and Block Chain Technology in Rubber Marketing' at the Indian Rubber Meet here during the weekend. John Baffes, Senior Agricultural Economist, Development Economics Prospects Group, World Bank, pointed out that non-energy prices are expected to rise 20 per cent in 2022, with the highest increase in commodities where Russia or Ukraine are key exporters. He further said the outlook depends on the duration of the war and the severity of disruptions to commodity flows.