iPhone price to be reduced in many countries as Apple tries to encourage demand

Apple will cut the price of some of its flagship iPhones for just the second ever time, as interest in buying them falls. The company is going to reduce the phones to the cheaper prices it used to charge in countries outside the US, instead of taking into acount the rising US dollar, it said. Apple has recently experimented with charging considerably higher prices for iPhones, especially in some countries around the world. With the iPhone X, it increased the cost of the flagship model considerably, and recent currency fluctuations meant that this year's phones were even more expensive. But now it will look to drop those prices so they are in line with last year's prices.