What is machine learning in marketing?: Examples, strategies and more

We are here today to discuss every detail of machine learning in marketing. When you heard the phrase "artificial intelligence" a few decades ago, the first images that undoubtedly came to mind were robots destroying humankind. These days, this phrase is often associated with good things. Almost everyone comes into contact with machine learning daily. For instance, you might interact with a chatbot on a website, see advertising offers relevant to your interests, or configure a spam filter in your email account. Machine learning allows marketers to decide on important matters quickly using vast data sets. We'll discuss the decisions you can base on big data in this article. A type of artificial intelligence called machine learning use algorithms to make judgments and predictions based on information. It is utilized in various contemporary contexts, including healthcare, banking, and advertising.