Apple offers views on automated car policy, but cagey about its plans

Apple has said in comments to the U.S. National Highway Traffic Safety Administration that it is "excited" about the potential use of automated systems in many areas, including transportation. The company's director of product integrity Steve Kenner wrote that Apple is "investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation." Kenner did not say if the company would design or make self-driving vehicles or perhaps only license some of its machine learning software to car makers, reflecting Apple's continued reticence on its plans for the automated vehicles market. The company could not be immediately reached for more information on its plans. Apple is already doing deals with car makers in the area of iPhone integration.