Into the metaverse

The metaverse as described to us by science fiction is a world of infinite possibilities. The easiest way to conceptualise it is by looking at Hollywood blockbusters such as Avatar and Ready, Player One. In the movies, the metaverse is a three-dimensional digital universe where players can escape physical reality, engage with each other as an avatar of their creation and experience anything they want, only limited by the human imagination and technology, says Selina Yuan, general manager of international business unit, Alibaba Cloud Intelligence. Apart from being a wondrous twin digital reality of our physical world, the metaverse's true potential lies in its ability to make better use of the digital intelligence we are already gaining and visualising it in a way that uncovers new insights that might have otherwise remain hidden. This could be the key to helping us solve real-world problems and building a greener, more inclusive, and technically advanced world.