Why people feel so little love for Uber's brand

A large AI-assisted sentiment analysis shows that Uber is among the least-loved brands among consumers. The study, conducted in 2021 by the branding agency MBLM, analyzed the use of more than 1.4 billion keywords on various social media channels to measure consumers' emotional connection with known-name brands across 19 industries. Since April, the agency has been gradually releasing sections of its findings and on Wednesday, it released its results for Tech & Telecom sector companies, including Uber. Of the 435 brands in the study, Uber ranked 421st (just ahead of Kylie Jenner's makeup line, Kylie Cosmetics). Uber ranked 23rd out of the 26 companies in the tech/telecom group.