Lindt's Easter chocolate sales fall after price hike

Lindt has partially U-turned on its decision to hike prices after Easter chocolate sales dropped. The Swiss chocolate maker said a necessary groupwide price surge of 11.8% was one of the reasons revenue shrank in the first half of this year, particularly in the UK, Germany, and Switzerland. It also blamed weaker Easter demand and a drop in tourism from Asia and the Middle East due to geopolitical uncertainties. In response, it said it has adjusted prices and boosted marketing in certain regions for the second half of the year. Around Easter, Lindt is known for its chocolate rabbits wrapped in gold-coloured foil and decorated with a red ribbon and bell on their necks.