Augmented reality wine labels see growing adoption

The company's app and platform lets wineries and wine producers create, manage, and market an augmented reality experience for their own labels via a smartphone app. Now, says the company, 524 wineries from across the world are participating in the trial and accessing the marketing potential of a marriage of artificial intelligence and augmented reality. "I don't believe anything like this has been done to this level before – bringing together artificial intelligence, augmented reality, clever technology, 500 different wineries with different visuals and branding, as well as different languages," says app creator and Winerytale founder Dave Chaffey. "This platform is purpose-built for mass adoption and accessibility to any winery wanting to take advantage of a brand marketing and sales future that will undeniably involve augmented reality." The technology is designed to work on any wine label, using artificial intelligence to scan and recognize labels, and augmented reality to showcase the wine's backstory by beaming it from an imaginary space inside and outside of the bottle.