Amazon AI tool blindsides merchants by offering products without their knowledge

Amazon.com is using an experimental artificial intelligence tool to duplicate independent sellers' product listings, sometimes without their knowledge, then make purchases on behalf of Amazon customers. Sometime around Christmas, Sarah Burzio noticed that the holiday sales bump for her stationery business included some mysterious new customers: a flurry of orders from anonymous email addresses associated with Amazon.com. Burzio, who doesn't sell her products on the retail giant's site, soon discovered that Amazon had duplicated her product listings and made purchases on behalf of Amazon customers under email addresses that read like gibberish followed by buyforme.amazon. I didn't worry about, it to be honest," she said. In a time of both misinformation and too much information, quality journalism is more crucial than ever. By subscribing, you can help us get the story right.