CES 2019: LG unveils futuristic roll-up TV that disappears into its base

LG has unveiled the world's first consumer-ready rollable television at the CES 2019 trade show in Las Vegas. The South Korean electronics giant said the "revolutionary form factor" of its Signature OLED TV R will define the next generation of television. A concept for the roll-up screen was first demonstrated at the world's biggest technology showcase in 2016 but it has taken three years to develop a commercially viable version of the television. The Signature OLED forms part of a new trend that has seen manufacturers attempt to diminish the presence of large televisions in the living room when they are not in use. Samsung's answer is Ambient Mode, a setting that blends the screen with the wall behind it when it is on standby.