Can Artificial Intelligence Help Predict Movie Ratings?

Researchers at USC's Viterbi School of Engineering think artificial intelligence has a future place in Hollywood's ratings process. A new AI tool is intended to rate a movie's content at the script stage, allowing screenwriters and producers to edit or adjust the screenplay to achieve the desired rating from the Motion Picture Association's ratings board, making desired changes before the movie is shot. The AI project focused on the presence of violence, drug abuse and sexual content, areas that traditionally play a role in a film's rating. The tool, researchers say, has the potential to provide instant feedback to storytellers and decision-makers. Researchers told TheWrap they are currently testing the technology with various partners to make the AI tool available soon to the general public.