WIRED goes on location--and on camera--with the cult hit. On March 16, 2026, at 5:45 pm in a leafy suburb of Atlanta called Sandy Springs, police pound on the door of a neglected French Country-style mansion, rifles at the ready, bodycams rolling. Minutes earlier, a distress call came from someone claiming to be hiding from a gunman in the mansion's downstairs bathroom. The dispatcher heard a gunshot ring out in the distance, then the line disconnected. "Open the door!" an officer yells. A calm young man with a mullet and woolly eyebrows steps out, hands raised. The police ask him who else is in the house. "Just my friends," he replies, as seven other young people, men and women, silently file out behind him, less evidently relaxed. They remain outside while two officers search the house. Inside the mansion there are no immediate signs of a massacre, but the decor alone arouses suspicion. All of the windows are frosted over, so only a chilly light leaks in. The place is a mess, and the walls are adorned with lurid, seemingly AI-generated art: a frowning baby holding an assault rifle, a rubber ducky bobbing in a mug of what looks like black coffee, a lidless and levitating eyeball crying into a martini glass. The rooms are painted primary colors, grass green and cherry red, like a kindergarten class. A vape dangles from a doorframe by a chain, suspended at mouth level. The pantry is practically empty. The bedroom is a dormitory featuring seven identical twin beds. No one is hiding in the bathroom. The call, it seems, was a prank. The police return to the driveway and ask, "What is it that you guys are doing here?" "We're just livestreaming," says a man in a camo hat named Matt. "You guys don't have any firearms or anything inside the house?" There are guns in the house, Matt says, for self-defense. Fans of their livestream can be obsessive, he explains, and tend to have perverse ideas about jokes. The officer asks to see their weapons, and they go downstairs. The room is cluttered with ergonomic swivel chairs, desks strewn with takeout containers and energy drinks, two flatscreen TVs, and a dozen computer monitors.

This position paper argues that there is an urgent need to restructure markets for the information that goes into AI systems. Specifically, small-to-medium sized producers of information (such as journalists, news organizations, researchers, and creative professionals) need to be able to appoint representatives who can carry out collective bargaining with AI product builders in order to receive a reasonable terms and a fair return on the informational value they contribute. Obstacles to this market structure can be removed through technical work that facilitates collective bargaining in the information economy (e.g., explainable data value estimation and federated data management tools) and regulatory/policy interventions (e.g., support for trusted data intermediary organizations that represent guilds or syndicates of information producers). We argue that without collective bargaining in the information economy, AI will exacerbate a large-scale information market failure that will lead not only to undesirable concentration of capital, but also to a potential ecological collapse in the informational commons. On the other hand, collective bargaining in the information economy can create market conditions necessary for a pro-social AI future. We provide concrete actions that can be taken to support a coalition-based approach to achieve this.

Two-sided marketplaces are standard business models of many online platforms (e.g., Amazon, Facebook, LinkedIn), wherein the platforms have consumers, buyers or content viewers on one side and producers, sellers or content-creators on the other. Consumer side measurement of the impact of a treatment variant can be done via simple online A/B testing. Producer side measurement is more challenging because the producer experience depends on the treatment assignment of the consumers. Existing approaches for producer side measurement are either based on graph cluster-based randomization or on certain treatment propagation assumptions. The former approach results in low-powered experiments as the producer-consumer network density increases and the latter approach lacks a strict notion of error control. In this paper, we propose (i) a quantification of the quality of a producer side experiment design, and (ii) a new experiment design mechanism that generates high-quality experiments based on this quantification.

Two-sided marketplaces are standard business models of many online platforms (e.g., Amazon, Facebook, LinkedIn), wherein the platforms have consumers, buyers or content viewers on one side and producers, sellers or content-creators on the other. Consumer side measurement of the impact of a treatment variant can be done via simple online A/B testing. Producer side measurement is more challenging because the producer experience depends on the treatment assignment of the consumers. Existing approaches for producer side measurement are either based on graph cluster-based randomization or on certain treatment propagation assumptions. The former approach results in low-powered experiments as the producer-consumer network density increases and the latter approach lacks a strict notion of error control. In this paper, we propose (i) a quantification of the quality of a producer side experiment design, and (ii) a new experiment design mechanism that generates high-quality experiments based on this quantification.

Our approach leads to better use of hardware resources.

In the music industry, artists have changed the length and structure of songs in response to Spotify's algorithm and payment structure [ Hodgson, 2021 ].

A/B testing is a powerful tool because of its design simplicity and ease of setup.

A/B testing is a powerful tool because of its design simplicity and ease of setup.

We propose a federated learning framework for the calibration of parametric insurance indices under heterogeneous renewable energy production losses. Producers locally model their losses using Tweedie generalized linear models and private data, while a common index is learned through federated optimization without sharing raw observations. The approach accommodates heterogeneity in variance and link functions and directly minimizes a global deviance objective in a distributed setting. We implement and compare FedAvg, FedProx and FedOpt, and benchmark them against an existing approximation-based aggregation method. An empirical application to solar power production in Germany shows that federated learning recovers comparable index coefficients under moderate heterogeneity, while providing a more general and scalable framework.