Xiaomi's 450 4K Drone Could Challenge DJI's Dominance But Lack Of US Release Limits Impact

Xiaomi, the world's second-most-valuable startup, launched its first consumer drone on Wednesday and it didn't disappoint. The Mi Drone can capture 4K video, automatically avoids any obstacles and costs 300 less than the best-selling comparable product on the market. It seems like a sure-fire hit and a way for Xiaomi to recoup losses from slowing smartphone sales. The only problem is that Xiaomi's drone may never be seen outside China and the company's inability to scale globally continues to hinder growth. Consumer drones are arguably the first consumer electronics category where Chinese companies are defining the market and dominating sales.