World's broadcasters urge EU to tighten rules for big tech in smart TV battle

Services such as Google TV and Amazon's Fire TV have recommendation systems, as well as search functions, that may prioritise some content over others. Services such as Google TV and Amazon's Fire TV have recommendation systems, as well as search functions, that may prioritise some content over others. World's broadcasters urge EU to tighten rules for big tech in smart TV battle The world's largest broadcasters have pushed for the EU to enforce its toughest regulations against virtual TVs and smart assistants built by Google, Amazon, Apple and Samsung . The call came in a letter from the Association of Commercial Television and Video on Demand Services in Europe (ACT), whose members include Canal+, RTL, Mediaset, ITV, Paramount+, NBCUniversal, Walt Disney, Warner Bros Discovery, Sky and TF1 Groupe. The letter argues that big tech companies have growing control over the operating systems of smart TVs and voice assistants, allowing them to act as "gatekeepers" funnelling users towards some content and away from others.