Business must engage with consumers to boost AI

A study by the University of London and Vanson Bourne for WP Engine has concluded that transparency, trust and humanness are key drivers to unlock value in artificial intelligence (AI). The study, which surveyed consumers and enterprise companies with 1,000 employees or more in the US, the UK and Australia, found a large proportion of businesses are already well on their way towards widespread AI implementation. Chris Brauer, director of innovation at Goldsmiths, University of London, said: "Our research shows enterprises investing in AI are already seeing astounding return on investment and performance outcomes. Consumers are demanding that innovating with AI in digital experiences clearly prioritises and expresses values around privacy, trust, and transparency. "Only by laying a solid foundation of ethics and values that guide the implementation of all facets of an AI solution will companies truly be able to fully harness the value of AI." The study reported that 85.5% of businesses ...