Expensive car owners will rush to buy self-driving cars, says Volvo chief

About one in four owners of premium cars would buy a self-driving vehicle, according to Volvo's chief executive, who has vowed to make the technology affordable. Håkan Samuelsson said Volvo had had a deluge of interest in its "Drive me" trial in London next year, when 100 drivers will test its new autonomous driving technology on motorways and major roads. The Swedish carmaker plans to start selling vehicles equipped with the technology as early as 2020. Volvo will test the technology in Gothenburg this year. It is also looking into conducting a trial in China, where congestion and road safety are major issues.