Disruption vs. Innovation

Explaining the difference between disruption and innovation can be tricky. Both disruption and innovation happen when something new is introduced to the market. However, disruption tends to be more violent, radically altering how we think and behave. On the other hand, innovation can be more iterative and incremental in nature. According to Clayton Christensen of Harvard Business School, "disruption displaces an existing market, industry, or technology and produces something new and more efficient and worthwhile. It is at once destructive and creative."